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Writer's pictureSteve Mann

Building Executive Leadership With Leadership Coaching: Avoiding a Corporate Implosion.


man with whistle

Executive leadership is entrusted with making critical decisions, setting strategic goals, and overseeing the overall operations of the company. However, despite their significant responsibilities, executive leadership in Corporate America has been plagued by a series of persistent problems.


Lack of Diversity
Man with ribbons around neck

Simply put, companies with diverse leadership teams outperform their peers.


Tech giants like Google and Facebook have faced criticism for their lack of diversity in executive leadership. In 2018, Google employees staged a walkout to protest against gender inequality and sexual harassment within the company. This highlighted the need for more diverse representation at the executive level to foster a more inclusive and equitable work environment. Google took these issues seriously and now issues an annual diversity report.


Leadership coaching helps executives self-reflect and become more emotionally intelligent. This leads to better decision-making, healthier work environments, and stronger relationships.


people sitting at table

Short-term Thinking

Executives who focus on short-term profits and neglect long-term corporate health, can lead to cost-cutting, downsizing, and missed market and product opportunities. Companies may also sacrifice employee well-being for short-lived gains.


Wells Fargo Logo

Wells Fargo employees opened millions of unauthorized accounts to meet sales targets, causing a scandal in 2016. Executive pressure for short-term gains damaged the bank's reputation.


Coaching can help executives think bigger than the next quarter and focus on the long term. Coaches can help leaders challenge their thinking and develop strategies that prioritize sustainable growth, innovation, and social responsibility.


Ethical Dilemmas and Corporate Misconduct

Corporate misconduct has eroded public trust. Executives must prioritize ethics, transparency, and responsible business practices to set a good example. Enron's massive corporate fraud

Enron logo

led to the collapse of the company.


Executives manipulated financial statements, concealed debt, and misled investors. The scandal exposed a lack of ethical decision-making and oversight at the highest levels of the organization.


Coaching provides a safe space for executives to explore and reflect upon their values and ethical dilemmas they may face in their roles. Coaches can help leaders clarify their ethical principles and develop strategies for making sound decisions in challenging situations.


Excessive Compensation

Photo of Heather Manchin
Former Mylan CEO, Heather Manchin Bresch

Top executives are paid too much, even when their companies do poorly. This gap in pay has led to income inequality and concerns about fairness. Reevaluating compensation structures and tying executive pay to long-term performance could help.


For example, Heather Manchin Bresch, former CEO of the Pharma, Mylan, received excessive pay - over $113,000,000, while families could not afford the price of an EpiPen to protect their loved ones from acute catastrophes.


Leadership coaching translates insights into action. Coaches work with executives to realize these insights and combine them with emotional intelligence and ethical business principles to address both compensation and pricing issues.


Lack of Succession Planning

Photo of Travis Kalanick
Ex-Uber CEO, Travis Kalanick

After the sudden departure of CEO Travis Kalanick in 2017, Uber faced significant challenges due to a lack of succession planning. The company was embroiled in controversies and faced a decline in employee morale and public perception.


When leaders suddenly leave, retire, or face unexpected circumstances, a lack of prepared successors can disrupt operations and create instability. Implementing robust succession plans and fostering leadership development within the company can mitigate these risks and ensure a smooth transfer of power.


Coaches assist in identifying and nurturing potential successors within their organizations and enhance leadership mentoring skills, and develop a pipeline of future leaders.


Resistance to Change
people playing tug of war

Executives resistant to change or adapting slowly to evolving business landscapes will hinder organizational growth. In today's markets, leaders who are open-minded, adaptable, and willing to take calculated risks will most likely succeed. A failure to embrace change can leave companies stagnant and vulnerable to competition.


Kodak, the innovator driving the photography market, failed to adapt to the digital revolution. Its leadership was hesitant to embrace change, leading to bankruptcy. To their credit, the company has reinvented itself but it will never be a category creator it once was.


Executives must be proactive in recognizing and responding to industry disruptions.

Resistance to change often arises from ingrained mindsets and fixed ways of thinking. Leadership coaching acts as a catalyst for challenging these limiting beliefs.


Final thoughts...

As organizations invest in coaching for executives and other employees, a shift in their demeanor becomes apparent. They carry with them newfound awareness, a willingness to challenge their beliefs, and a sense of purpose to lead their teams through change.


The seeds of transformation have been planted, and leadership coaching has played its part in breaking down resistance and fostering a culture of adaptability and growth.


Change is no longer met with reluctance; instead, it becomes an opportunity for executives to demonstrate their leadership prowess. With the support of coaching, once-resistant executives now embrace change as a catalyst for innovation, resilience, and organizational success.






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